An exploration of independent café culture through a fictional brand system. The goal with this branding was to communicate the artisanal quality of the product while standing out on shelves crowded with generic aesthetics.
I developed a minimalist visual system that utilizes bold shapes and unexpected color combinations to make the brand instantly recognizable on shelves or cups. The typeface contrasts with the sharper visuals and adds warmth.
Tools used: Ilustrator, Photoshop