Paid social ads created for STARZ streaming. I aimed to convey the witty tone and dramatic stakes of the series by combining sharp copywriting, visual hierarchy, and cinematic stills. The layouts included a call-to-action to drive engagement.
The fun images and typography in these ads I created to promote Chewy on Instagram and Facebook connected with pet lovers. I wanted the ads to feel like a celebration and not just a sales push. On the Summer Sale ad, the large, high-contrast type ensures the “Buy 3, Get 1 Free” offer is instantly scannable. These drove engagement while staying true to Chewy’s brand voice.
The visuals in these Pinterest and Instagram ads reflect the brand’s clean approach to infant nutrition. For the Pinterest ad, I chose the striking baby portrait with direct eye contact to create immediate emotional connection. I kept all of the layouts streamlined to mirror the brand’s commitment to wholesomeness and simplicity.
These paid social ads were designed to stop the scroll and drive trial signups. The brand’s key value proposition is clearly communicated through clean visuals and hierarchy.